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  • Writer's pictureJeremy Conradie.

Supply Chain Discussion: 'Re-imagining' the End-to-End Supply Chain

Updated: Jun 19, 2023


In this interview (Robert Bowman from Supply Chain Brain) speaks to Sumit Dutta, partner and leader of the Americas supply chain market with EY.


They speak about how over the last 30 years, global supply chains have evolved organically in response to need, and often without any proactive approach to design. That has led to many supply chains being optimized for cost efficiency. But that single criterion is no longer sufficient to support the movement of goods to market — it must be accompanied by factors that guarantee a high level of customer service, including the ready availability of product even in times of disruption.


To craft a supply chain design and architecture from the start, businesses must begin by evaluating their overall product portfolio, including where they source goods from, and where they’re shipping them to. A promise of service must be built into that model, and to fulfill it, companies need to create supply chains with true end-to-end flow and connectivity, Dutta says.


He says that the tricky part lies in the need to address all of the important variables — cost, efficiency, agility and sustainability — at the same time. And that’s only possible, Dutta says, if business models move beyond the traditional functional silos that have made collaboration and rapid exchange of data difficult to achieve.


Up to now, many companies have sought to perfect standalone functions, without giving thought to how they communicate outside their individual disciplines. Interfacing between those functions offers “the next level of value” for global supply chains, Dutta says. Nucleus notes that this "orchestration" is where partnering with a 4PL will give an advantage.


He says that digitization — the automation of key functions and data flow — is helping to make this silo-busting possible. Companies are now able to link manufacturing with planning, as they move from a reactive to a predictive mode. And that allows them to “raise the level of decision-making.”


This, we at Nucleus would argue, is what leads to the inevitability of supply chain as a service.


But at Nucleus, we firmly believe and have seen that the best way that companies can do this most effectively is by partnering with a specialist 4PL Supply Chain as a Service provider. Like Nucleus. A multi-customer, multi-service provider platform that gives one point of contact for all of their supply chain activities. And without the fleet of vehicles and fixed cost overheads that need to be serviced, that inevitably hinder optimization partnering with a 3PL. Nucleus has aligned its' incentives to optimize our clients and thus our own overall supply chain activities.


Source: Supplychainbrain

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