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  • Writer's pictureJeremy Conradie.

The Power of Partnerships in Supply Chain


In June of this year, SupplyChainBrain presented, in collaboration with the Council of Supply Chain Management Professionals in the United States, the first-ever Global Supply Chain Marketing Summit (We wrote about some of the key findings here). The event offered an unprecedented opportunity for marketing professionals to learn just how potential customers want to be approached by vendors, and which products and services they’re looking to buy.


One of the most interesting takeaways over those three days apparently, was the revelation that a relationship that has the potential to be entirely transactional — give me the best product for the cheapest price — is anything but that. Turns out that the most successful engagements are those that are built on a foundation of partnership.


Nucleus knows this all too well. Our engagements with customers and service providers are always better when they are built on a foundation of collaboration and partnership from all stakeholders. Genuine partnerships lie at the heart of many profitable ventures. That’s especially true in supply chain management though, where customers’ needs so often transcend the marketing and selling of mere commodities. Even more so given that the supply chain impacts every part of the business, from finance to human resources and workforce planning. As we know and as was said a few weeks ago in this interview with Reggie Twigg, the supply chain marketing lead at Anaplan.


Buyers of supply chain services, products and technology have requirements that are specific to their circumstances. One might be a startup looking to gain traction in a new market. Another may be a veteran or blue chip player in their market challenged by fresh competition. Or one that’s struggling to scale operations in response to surging customer demand. Or — as was all too often the case over the past three years — one struggling to cope with sudden supply disruptions and a shortage of logistics capacity. What they do have in common is the need to work with a supply chain partner that takes the trouble to understand their business and respond with tailored solutions.


Below is a list of case studies of real engagements that highlight the value of partnerships compiled by SupplyChainBrain in 2023:


  • Barrett Distribution Centers turned to GatherAI for autonomous drones in the warehouse.

  • Biocair improved visibility of cell and gene-therapy shipments with technology from Tive.

  • Bubs Australia relied on software from SPS Commerce to manage its long-distance retail supply chain.

  • Defunkify addressed planning, scheduling and distribution challenges with the help of River Rock Advisors.

  • Emser Tile redesigned its distribution network through the services of Jones Lang Lasalle.

  • Hy-Capacity undertook a deep dive into its warehouse storage needs with Alpine Supply Chain Solutions.

  • JD Logistics automated a California DC with a storage and retrieval system from Hai Robotics.

  • Meraxis addressed risk in its polymer supply chain with Siemens Digital Logistics.

  • Monark Equipment Corp. streamlined its dealership network with software from TADA Cognitive Solutions.

  • Olympia Chimney Supply turned to Cornerstone Edge to develop criteria for selecting a third-party logistics provider.

  • Sage Freight managed a newly acquired truck fleet with a digital platform from Leaf Logistics.

  • Saks Fifth Avenue cut down on theft at the DC with a system from Vector Security Networks.

  • Rampart Supply worked with PathGuide Technologies to automate its vendor-managed inventory program.

Source: Supplychainbrain

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